New Ways for Successful Cooperation - Deepening Customer Relationships in a Targeted Manner with a Customer Event

Instead of an exhibition booth at this year's IMTS in Chicago, USA, the largest North American trade show for the manufacturing industry, WaldrichSiegen deliberately chose a different path this year - During an independent event with an entertaining program in an incomparable location, our experts exchanged thoughts and ideas with selected customers on the outstanding product portfolio and technical innovations from WaldrichSiegen

"Such individual events give us more scope to respond more intensively to the requirements, wishes and needs of our customers," Dr. Thorsten Mehlhorn, Managing Director Sales, explaining this tactical decision. "North America is an extremely important market for us, where we already have long-standing business relationships. In this informal and relaxed atmosphere away from the hustle and bustle of the trade show, we had the opportunity to inform our customers about our extensive product portfolio and services in a targeted and efficient manner."

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